Market Research

The exact knowledge of the marketplace is a cornerstone of strategic management.

Depending on the setting of a task, and relying on professional market research tools we will get granular on your company, competitors, products, sub-markets or target groups. We will interrogate target groups which will provide us with relevant results for your chosen project. HPMS uses face-to-face or telephone interviews, online surveys, or round-table discussions.

e.g. Panel Interviews

Our established panel interviews provide us with a continuous primary supply of information. Continuously, we ask general practioners for their opinion on different topics as well as medical specialists, veterinaries, managers in the pharmaceutical industry, pharmacists, and employees in the public health sector. Thus, we always know what is going on in the market and can identify trends and long-term developments at an early stage. Thereby, we can consistently adapt strategies to new circumstances.

Sometimes, it is even the low-scale interrogations that help us. For example, do you know what your customers really think about your sales documents and which impact they actually bring about?

You can also take advantage of following options that HPMS offers:

Ad-hoc Studies

Here we conduct our own by HPMS developed Ad-Hoc studies with veterinarians. Our Online-Panel consists of approximately 400 veterinarians. For sure we have all the telephone numbers and adresses of the resident surgeries for small animals, large animals and farm animals.
Field Force coupled Day-After-Visit Studies

Does your field force leave the mark you wish to with your target group? Can all the messages be placed at the medical scientists and are they perceived in your sense? With this studies we also obtain the opinion of the field force workers. Self perception vs. external perception. Our DAV-questioning gives an answer to this question and shows potential for optimization. With small field force teams such a questioning would be suitable on a weekly basis (Week-After-Visit-questioning)
Awareness Studies

Your company is sympathetic and what does your target group think about that? Do you meet "only" the expectations or do you fulfill outstanding results? Surely sympathetic winners are always in the leading position. Our Awareness studies show you what your target group is thinking about your company.
Day-After-Visit Studies

We survey in which way the product and service messages that are daily exchanged between your field force and your target group are learned and memorized. With small field force teams we recommend a Week-After-Visit (WAV)-questioning to get a prestigious random sample size. We can realize the DAV/WAV offline or online.
Focus Groups

We bring your target group together at the round table: from the creation of the questionnaire, timing and realization of the project as well as the analysis. The quality of the discussions is always more important then the quantity. Focus groups can be build from nearly all target groups in all major german cities.
Folder and Concept Tests

We check if your documents for the meeting achieve the effect you wish to in a sales talk with a medical scientist. For this we fall back on face-to-face questionings or focus groups.
Image Studies

We are completely in the matter not only with our mind but also have our ear on the market – for sure also on yours. Our image study team deals with different target groups and their opinion to topics of healthcare politics.
Indication Studies

We also analyse different lines of indication in the pharmaceutical market without a precise request. In these studies we detect for example motives/attitudes of general practitioners, specialistst, clinics, pharmacies, clinical pharmacies, nursing homes and suppliers of medical equipment. Fur sure we also carrie recent studies in different fields of indication. In this way we show you the market from the point of view of your target group.
KOL Mapping

We find the KOL, that are interesting for your business – partly worldwide. In doing so we go through your address list or use our address pool. Depending on what we need to find your key opinion leaders.
Core Message - Memorizing - Studies

We can test the supported and unsupported publicity of your communication statements and give you important hints how to optimize your marketing campaigns.

Communication Interviews

To study motives and attitudes of your target group in collectivity a telephone call or questionnaire is mostly not enough. We talk face-to-face using a previously developped guideline with your target group. In this way we can discover what lies beneath the surface.
Customer Satisfaction Surveys

Satisfied customers tend to buy more. Yours too? We help you to define the satisfaction level of your customers and will be glad to advise you concerning the impacts on marketing and sales.
Micro Panel (Black Box) Studies

This highly innovating tool pictures big markets in a micro Panel and offers therefore valuable information for marketing and sales. This is especially useful for small target groups.
Employee Satisfaction Surveys

The satisfaction of your employees is an important factor of success. That's why we analyse the level of satisfaction, motives and opinions as well as values and attitudes facing your company and the supervisors. Certainly everyhting in line with the prevailing data privacy regulations.
Capability Analysis

We provide qualitative findings about different business ratio like profit, sales, prescription or recommedation performance within your target group.
Pricing Analysis

Where is the pain barrier regarding the price for your target group? We help your the find the perfect price for your new or existing product.
New Product Concept Tests

We test your „prototyps“ in prospective target groups. We help you to identify profit gaining segments as well as the right business market or the right target group. Thus you can anticipate unprofitable investments during introducing a new product.
Tracking Studies

We carry various medical scentist and pharmacist networks with whom we can conduct tracking studies. For this we can match your existing address data with our panel data to guarantee a 100 percent correspondance with your target group. Depending on the intention we conduct tracking studies monthly, quarterly or twice a year. Whether by telephone or online depends on the availability of your target group.
Virtual Patient

„Our totally new way of market research!“ Please contact us directly concerning this topic.
Competition Studies

We show you your standing in the market compared to the competitors. For that purpose we analyse the products, profit and sales as well as distribution and marketing activities.

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Market Research